As we approach Christmas the shopping days will become busier. There are two items that hold importance when shopping one is staying within the family budget the other is shopping with a business that holds Christian values. Every year especially during Thanksgiving and Christmas time it seems there are certain business owners who have appeared to lower their standards and not shown their faith to the public shoppers. A perfect example of this is comparison is when Starbucks has chosen a solid red and green cup for the holidays and Dunkin Donuts has chosen a white cup showing a beautiful decoration and the word Joy in cursive. The style Dunkin Donuts is using for the Christmas holiday actually shows the company is happy to show their faith.
Customers now have something they can use before shopping and see which business actually has a higher faith value; it’s called a Faith Equality Index (FEI). There are tons of companies reviewed on this index, not just a small business retailer. Consumers can actually look for anything from restaurants to health insurance, to the best faith equality airline. This is a very Christian oriented index that is well worth using as it does let small business owners know the consumer is faith oriented and they do have Christian values that should be respected and always remembered.