Over the past 19 plus years involved with small business I’ve seen much taken place with the balance of marketing to keep the scale even. We can only begin to touch the surface with the many pieces used from the marketing puzzle; it would write a chapter. The point is, a small business will do the necessary steps and take every precaution to sell each product or that service they are delivering to the public to get happy customers. It is the goal of small business owners to obtain happy customers that are satisfied with their product or service in hopes they will return once again and also provide word of mouth references to their friends or family about them. This is only one way of marketing there are many ways a business will budget for marketing and it takes time to follow through for those marketing changes as every business needs to go through trial campaigns then see what happens with a campaign then make changes when something needs improvement, follow through and balance everything evenly. Every business will reach a point of time for making themselves better to show they want to grow and increase productivity. It is times such as this that will be touched on very delicate because everything has a price in business and the price should never be so harsh it impacts the consumer; hence the balancing act.
Marketing has come a long way over the many years I have been involved and seen how it can be of benefit to any type of small business owner whether they are B2B or B2C – retail focused or wholesale focused. The use of marketing your business to others will show consumers just how beneficial you can be to them. A few tips to use as guidance before marketing to any consumer:
#1) Be honest when speaking about the product or the service to your customer.
#2) Always be honest with yourself.
#3) Repeat step 1.