Tag Archives: marketing

The marketing balance is a skill

balance scaleOver the past 19 plus years involved with small business  I’ve seen much taken place with the balance of marketing to keep the scale even. We can only begin to touch the surface with the many pieces used from the marketing puzzle; it would write a chapter. The point is, a small business will do the necessary steps and take every precaution to sell each product or that service they are delivering to the public to get happy customers. It is the goal of small business owners to obtain happy customers that are satisfied with their product or service in hopes they will return once again and also provide word of mouth references to their friends or family about them. This is only one way of marketing there are many ways a business will budget for marketing and it takes time to follow through for those marketing changes as every business needs to go through trial campaigns then see what happens with a campaign then make changes when something needs improvement, follow through and balance everything evenly. Every business will reach a point of time for making themselves better to show they want to grow and increase productivity. It is times such as this that will be touched on very delicate because everything has a price in business and the price should never be so harsh it impacts the consumer; hence the balancing act.

Marketing has come a long way over the many years I have been involved and seen how it can be of benefit to any type of small business owner whether they are B2B or B2C – retail focused or wholesale focused. The use of marketing your business to others will show consumers just how beneficial you can be to them. A few tips to use as guidance before marketing to any consumer:
#1) Be honest when speaking about the product or the service to your customer.
#2) Always be honest with yourself.
#3) Repeat step 1.


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Four Circle Marketing can build small business profit and economy growth

Small business builds economy growth, creates jobs, and makes profit to repeat from the beginning. That is the benefit of being a small business owner. A very professional website can now service small business owners who want higher ranking on search engines and a better image of their website.

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Four Circle Marketing can build small business profit and economy growth.

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Great small business marketing trend ideas for 2013

Originally published: Examiner.com Omaha Small business section 12/17/2012

Every business starts out with the question how can we market and advertise our product/service to the customer? As the business moves forward to the next year that question is asked again for improvement. For the 2013 year, below is a listing of four marketing trends to assist small business owners enhance, build, and improve consumer service:

Cell phone applications – mobile phone developers are constantly developing ideas on how cell phones can be used. For example, the 2012 cell phone application constantly used is finding the best price, what will be the best app for 2013?

Business websites – a business must have a website that provides detail to their service or product. A suggestion to consider as an addition, the website should provide the consumer ability to purchase items or schedule services. This will save the consumer time and build money for the small business.

Branding product/service – a business can use polls, surveys, including trials to determine who and what specific market their products and/or services will sell.

Coupon offers or discounts – coupons have been used by business owners for marketing purposes over the years but these ideas are making another return with new and fresh ideas. Using discounts or coupons for products and services for your business can build consumer sales and profit for 2013.

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